RIMAN Secures 20-year USDA Plant Variety Protection for Giant BYoungPool™

SEOUL, South Korea – [September 25] RIMAN, a global leader in K-beauty and premium direct selling, today announced that its proprietary Pennywart (BT-Care)—known as Giant BYoungPool™—has been granted a 20-year Plant Variety Protection from the United States Department of Agriculture (USDA). This milestone secures RIMAN’s exclusive right to cultivate and commercialize the variety, setting the stage for the company’s next chapter of growth in the United States.

The USDA approval formally acknowledges the distinctiveness and authenticity of Giant BYoungPool™, an advanced Centella cultivar developed by RIMAN through years of dedicated research. With larger leaves and higher concentrations of active compounds than conventional Centella, Giant BYoungPool™ offers greater efficacy for skincare applications. Cultivated at RIMAN’s Jeju Smart Farm—the world’s first intelligent Centella farm—the plants are grown under precision-controlled conditions to ensure consistent potency, premium quality, and sustainability.

“Beyond scientific validation, this recognition by the USDA affirms RIMAN’s commitment to brining trusted heritage ingredients to the global beauty industry,” said Youngsu Hwang, Chief Sales Officer at RIMAN. “This accomplishment strengthens our path to global expansion while staying true to our philosophy of innovation grounded in authenticity.”

Giant BYoungPool™ is the cornerstone ingredient of ICD—formally Incellderm—RIMAN’s flagship skincare brand. ICD has become one of the most celebrated names in K-beauty and is rapidly expanding into the United States and European markets. By combining Giant BYoungPool™ and RIMAN’s proprietary technologies, ICD delivers clinically validated, high-performance skincare solutions.

ICD has also earned several prestigious international certifications, —including ISO compliance and Halal certification—for Lava BYoungPool Water™. These certifications demonstrate RIMAN’s focus on addressing the diverse needs of global consumers.

For more information about RIMAN and its portfolio of heritage-driven skincare innovations, visit www.riman.com

Founded in 2018 in South Korea, RIMAN is a global beauty and wellness direct selling company. At its Jeju Smart Farm, the company cultivates and produces its heritage ingredient—Giant BYoungPool™— managing every step from raw material cultivation to finished product innovation.

RIMAN currently operates across Asia and North America, with Europe set to follow. Guided by its philosophy—From Root to Radiance—RIMAN is dedicated to delivering innovative, trustworthy skincare and wellness solutions to consumers around the world.

Media ContactCorporate Communications & PR, RIMANEmail: pr@riman.com